The Strategy Department


Brand Architecture

House of Brands, Branded House… the scenarios of Brand Architecture models bandied around during executive workshops are endless and often confusing. At the same time, they are a rare opportunity to lay flat the brand systems of an organisation and re-invent the way customers can navigate the range of products and services.

This provides the opportunity to do away with legacy decisions that hamper seamless customer experience and to re-think the way a brand’s promise is delivered. But far too often it is, in practice, reduced to its most simplistic form: the size of the endorsement logo on the product pack, or at the bottom of a business card.

The reality is that creating a truly brand-led experience doesn’t have to be highly complex.  If you build your brand architecture with your customers in mind and not your business organogram, you can create a platform to grow your brands by making navigation of them easy for the customer.

Richard Prévost

The Strategy Department

At The Strategy Department we develop clear strategies that give brands a strong foundation on which to grow. With our combined experience across multiple industries and channels, we build strategies that deliver measurable results.


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