The Strategy Department


LGBT Marketing Expert Mike Dos Santos speaks to Jeremy Maggs on PowerFM

Our Strategist, Mike Dos Santos, is emerging as one of South Africa’s top Thought Leaders on the subject of LGBT Marketing, a subject that’s needed to be addressed for many years. In this clip Mike speaks to media authority Jeremy Maggs (Maggs on Media) about what NOT to do when marketing to gay, lesbian bisexual or a transgendered audience.   At the end of the day, regardless of whether we are targeting straight, gay, lesbian, bisexual or transgendered people in our marketing and communication, we need to remember one fundamental point: we are talking to real human beings for whom real human truths resonate; real people with real lives, who essentially want and expect the exact same things out of life that all other people do. And as they continue to gain more mainstream acknowledgement, acceptance and validation across societies and communities worldwide (including greater representation within the media and marketing communication in countries such as South Africa), so too will we see that for today’s LGBT consumers, “normal” is fast becoming the new normal. The Strategy Department, your in-house outsource solution for all your strategic marketing needs. 

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